Experience

Creating and leading the design and development of our e-comm experiences, including user flows, wireframes, prototypes, and interaction patterns, ensuring they are intuitive, seamless, and align with best practices.
Building a digital user experience team from the ground up while providing leadership and guidance to my direct reports, ensuring the delivery of high-quality designs that meet user needs and align with business goals.
Developing and implementing the overall strategy for the e-commerce digital user experience design team, aligning it with the organization's goals and objectives.
Owning and overseeing user research activities to gain insights into user behaviors, needs, and preferences, and apply those insights to inform the design and optimization of the e-commerce user experience across each of our websites.
Collaborating with cross-functional teams to define and develop intuitive information architectures, including site navigation, categorization, and content organization, to enhance user engagement and conversion rates.
Working closely with stakeholders, including our CEO, developers, marketers, and e-commerce managers, to understand business requirements and incorporate them into the user experience design.
Coordinating with external vendors, agencies, or consultants as needed, ensuring the delivery of high-quality work.

Prioritized projects quarterly to align with business initiatives and reassessed
weekly to quickly pivot when business needs changed.
Educated product owners and leadership on the importance of UX design,
writing, and research and evangelized UX best practices.
Introduced project management fundamentals and on boarded the team to JIRA
and Confluence.
Instituted processes to work across teams like marketing, development, and
product to achieve organizational goals.
Reviewed all design work created by my team to ensure consistency and style
guide alignment.
Managed remote teams in the US (across multiple time zones) and China who
specialized in UX and UI design, UX research, and customer experience.
Hired 6 additional team members to Increase the team from 6 to 12 designers.

Oversaw the launch of 10+ applications for internal Nike users and external retail partners to sell and buy products, plan for their season, and track the progress of their orders.
Attended regular management training to continue to evolve my skills and stay up to date on tactics for courageous conversations, mediating workplace disputes, and managing timelines and expectations for multi-disciplinary teams.
Lead workshops with key project stakeholders across multiple geos to gather requirements, brainstorm, and align on business goals.
Sourced new senior level design talent for teams on our B2B platform called Nike.net to grow the design team from 3 members to 12. I also handled the off-boarding when the team was downsized to 4 due to budget cuts.
Meet on a weekly basis with all design team members to critique and give feedback on their work, ensure alignment across teams on business goals, and catch up with each person on their personal progress, goals, and career progression.
Expanded the Nike style guide to accommodate our complex and unique B2B use cases and align our applications across the org.

Researched user needs using surveys, prototypes, and other user testing best practices and balanced those with business vision and technical constraints to create client facing presentations, user flows, wireframes, prototypes, and production ready designs that shaped the larger strategic vision and user experience.
Coordinated with human resources, operations, and executives to create new processes to grow and develop our design team skill sets.
Managed a team of mid-level UX designers to help them deliver quality work, improve their craft, and progress their career.
Communicated with cross-department leadership and executive teams on project progress, client relationships, and team health.
Accounts: Google, Adidas, Care.com

Created user flows, wireframes, functional specification documentation, and production ready designs for marketing campaigns, product sites, e-commerce sites, and native iOS and Android apps.
Accounts: Facebook, Nike, P&G, TurboTax, Weight Watchers, American Express, Coca-Cola, Verizon, Old Spice, Velveeta, Travel Portland, Sony, Maxwell House, Yoplait

For additional experience, please reach out to me directly.